If you are just starting out and approach a content delivery network (CDN) company, you will pay the highest rates until you bring enough volume. By utilizing a third-party service, you will save your organization a significant amount of money. There will be plenty of time spent building a comprehensive OTT platform to ensure it is being properly developed and maintained.Ĭontent delivery is typically the largest ongoing operational cost. Another key decision is whether you will choose to partner with other media companies to help deliver the content. You need to decide if you are going to hire designers and developers or keep the OTT application development in-house. Now, that you have the steps in play to create your very own OTT application, are you going to build it yourself or use a white label solution? Building your own OTT platform from the ground up can be very difficult. Lastly, you have to ensure you have the dollars necessary to launch and operate the platform itself. You also need to set aside a budget to spend on advertising and marketing to get your audience to view the content. You also need to make sure you have enough compelling content to ensure your consumers are coming back for more. Content can be expensive and so can licensing fees. It is imperative to estimate all your costs before going live with your OTT application. Every OTT application should feature an easy-to-use search functionality to allow users to find the show or movie they are looking for. A simple user interface for consumers to navigate through to find the content they are looking for across the devices is key. Your content will drive engagement to your OTT platform, reduce churn, and ultimately serve as the deciding factor for a consumer to choose your platform over the competition.Īn exceptional user experience is also important. The larger the audience the larger the profit. Be sure to identify your target audience and deliver high-quality content. Whether you are creating an AVOD or SVOD OTT application, content is always king.
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